Microtransactions, Good or Evil?
A time in which consumers identify their needs or wants, evaluate the product offerings available to them, and come to a purchase decision no longer exists; the traditional ‘one-purchase,...
View ArticleAn Advantageous Advancement In Addressing Ads – Ad Blockers
Today was just another one of those lazy Mondays where I seem to be finding myself aimlessly surfing the web, watching hours of YouTube and procrastinating about writing my next blog post. Shortly...
View ArticleA Company or a Meme-Lord?
It’s not uncommon for large organisations to jump onto popular bandwagons that are topical and gaining large traction. A recent example of this is McDonald’s flipping their iconic Golden Arches over...
View ArticleDigital Desires For Watching People Perspire
As the 2018 Gold Coast Commonwealth Games come to end I sit here realising how little I watched the Games on TV. In fact, I cannot recall a single time or passing moment in which I tuned in to Channel...
View ArticleCould an Ocean of Data With Seemingly No Horizon Be Drowning Marketers?
The idea of ‘Big Data’ in marketing refers to massive data sets of complex information which marketers can utilize to inform their decision-making and develop campaigns and strategies. It’s not a new...
View ArticleLocation, Location, Geolocation
My favourite digital marketing news website MarketingTech has recently released an article written by Andy Ashley that perfectly matches a dream I had a couple of nights ago… …I was enjoying a nice...
View ArticleSocial Media = Earned Media = Happy Marketers
The influence of social media on the consumer purchase process is more powerful than ever. In fact, inPowered found that 85% of consumers seek out trusted opinions from third-party sources when...
View ArticleAre Gamification and Brain Hacking Breaking Ethical Boundaries?
In early March, Netflix in the US began testing a ‘gamified’ experience for children by introducing collectible ‘patches’, attainable by watching certain series on the platform. Gamification marketing...
View ArticleMicro-Influencers > Influencers
It’s hard to avoid the presence of Influencers as you scroll through your Instagram feed these days. It almost feels like every second post has some form of paid promotion attached to it. The more I...
View ArticleWhere To Now for Digital Marketing?
Through the lens of my blog and the wealth of research I have encountered whilst scouring the internet for emerging issues in digital marketing, I have learnt much about the topic itself. However,...
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